Case Study 1217: Staging a Year-Long Anniversary Celebration Part II
Name/Title
Case Study 1217: Staging a Year-Long Anniversary Celebration Part IIDescription
Concludes coverage of the Golden Spike Centennial, detailing the massive May 10, 1969 reenactment ceremony at Promontory Summit, Utah—attended by 25,000 people and hundreds of media representatives—along with nationwide tie-in activities like commemorative trains, exhibits, films, product promotions, and extensive press coverage that ran throughout 1969.Context
Documents the culmination of one of the era's largest railroad-industry publicity efforts, marking the 100th anniversary of the transcontinental railroad with government-level attendees and international press coverage.Category
Public Relations