Case Study 1377: How to Convert Ecology Interest Into Community involvement

Publication

-

Museum of Public Relations

Name/Title

Case Study 1377: How to Convert Ecology Interest Into Community involvement

Description

First Union National Bank's "Plant a Tree for Tomorrow" campaign, in which the bank partnered with Weyerhaeuser Co. and the Boy Scouts of America to distribute 200,000 free pine tree seedlings to customers and organizations across North Carolina around Arbor Day.

Context

Corporate ecological initiatives responding to growing public environmental consciousness, showing how a financial institution without an obvious environmental connection could authentically engage in conservation efforts.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Meg Lamme

Notes

Date Acquired: 3/8/21

Publication Details

Publication Type

Newsletter

Editor

Denny Griswold

Publisher

PR News

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Location

* Untyped Location

22

Web Links and URLs

PDF

General Notes

Note

From a collection of memorabilia saved by publicist Terry Mayer, who had a close relationship with Denny Griswold.

Created By

[email protected]

Create Date

March 31, 2021

Updated By

[email protected]

Update Date

August 24, 2026