Case Study 1387: How a Cooperative Effort Can Benefit the Sponsors
Name/Title
Case Study 1387: How a Cooperative Effort Can Benefit the SponsorsDescription
How Moorhead State College and Fargo's "The Forum" newspaper jointly staged the "Living Textbook Workshop," an eight-hour teacher-training event based on the "Newspaper in the Classroom" program, to simultaneously boost the college's enrollment reputation and the newspaper's readership among young non-subscribers.Context
Shows how a well-promoted, resource-shared educational event can exceed attendance expectations and deliver clear reputational and practical benefits to both cosponsoring organizations.Category
Public Relations