Case Study 1396: Preventing an Information Gap From Developing Major Ill Will
Name/Title
Case Study 1396: Preventing an Information Gap From Developing Major Ill WillDescription
How Parke, Davis & Company's Holland, Michigan plant responded to school children's pollution-concerned letters by launching plant tours, media outreach, and a company-wide brochure to proactively communicate its longstanding anti-pollution efforts before misinformation could spread into community ill-will.Context
Reflects early-1970s environmental awareness that pressured industrial plants to demonstrate environmental responsibility despite already having strong regulatory compliance. Demonstrates how a company can prevent a communications gap from escalating into a crisis by proactively educating stakeholders with direct facility access rather than reactive damage control.Category
Public Relations