Case Study 1401: A PR Program to Benefit Minority Youngsters
Name/Title
Case Study 1401: A PR Program to Benefit Minority YoungstersDescription
Western Electric's "Career Development Vocational Program," which used filmstrips featuring minority employees describing their jobs, paired with teacher guides, to motivate minority students to stay in school and pursue career-track employment.Context
Reflects corporate America's response to civil-rights-era commitments to urban education and equal employment opportunity, using relatable minority role models to address the "poor preparation for the world of work" cited among minority students at the time. Shows how a thoughtfully chosen low-cost medium (filmstrips over film or booklets) tailored to practical classroom constraints can achieve broad school adoption, positive educator feedback, and long-term program expansion.Category
Public Relations