Case Study 1409: Using an Anniversary to Reaffirm Company Leadership

Publication

-

Museum of Public Relations

Name/Title

Case Study 1409: Using an Anniversary to Reaffirm Company Leadership

Description

Sikorsky Aircraft Division's year-long "50 Years of Firsts in Flight" campaign celebrating its 50th anniversary and founder Igor Sikorsky's legacy, featuring a bronze bust unveiling, an airport renaming, a Family Day event, and commemorative publications distributed to press and stakeholders.

Context

How a major aviation manufacturer honored its founder shortly after his 1972 death, cementing his legacy through a permanently renamed airport and civic ceremonies. Shows how corporate anniversaries can be leveraged as sustained, multi-touchpoint publicity vehicles that reinforce industry leadership and generate widespread, favorable press coverage beyond a single milestone event.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Meg Lamme

Notes

Date Acquired: 3/8/21

Publication Details

Publication Type

Newsletter

Editor

Denny Griswold

Publisher

PR News

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Notes

Date Published: Oct. 1, 1973

Location

* Untyped Location

22

Web Links and URLs

PDF

General Notes

Note

From a collection of memorabilia saved by publicist Terry Mayer, who had a close relationship with Denny Griswold.

Created By

[email protected]

Create Date

April 1, 2021

Updated By

[email protected]

Update Date

August 24, 2026