Case Study 1531: Mobilizing Public Support for an Environmental Program

Publication

-

Museum of Public Relations

Name/Title

Case Study 1531: Mobilizing Public Support for an Environmental Program

Description

Pearl Brewing Co.'s statewide aluminum-can recycling program in Texas—built around distributor collection centers, cash incentives, media events, and recognition programs like the "Million Canners Club"—designed to promote environmental responsibility while building public goodwill.

Context

Mid-1970s corporate response to growing environmental and resource-conservation concerns as beverage companies shifted to aluminum packaging. How a sustained, multi-channel environmental initiative combining financial incentives, grassroots distributor involvement, and continuous media outreach can simultaneously deliver measurable ecological impact, government recognition, and increased product sales.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Meg Lamme

Notes

Date Acquired: 3/8/21

Publication Details

Publication Type

Newsletter

Editor

Denny Griswold

Publisher

PR News

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Location

* Untyped Location

22

Web Links and URLs

PDF

General Notes

Note

From a collection of memorabilia saved by publicist Terry Mayer, who had a close relationship with Denny Griswold.

Created By

[email protected]

Create Date

April 5, 2021

Updated By

[email protected]

Update Date

August 24, 2026