Case Study 1569: Developing Publicity for an Important One-Time Activity

Publication

-

Museum of Public Relations

Name/Title

Case Study 1569: Developing Publicity for an Important One-Time Activity

Description

A four-month publicity campaign by the New Jersey Historical Society (NJHS), aided by PR firm Keyes, Martin & Company and poster expert George Dembo, to promote the auction and sale of a 3,600-item World War I poster collection through targeted media outreach and a specially produced illustrated catalog.

Context

How a nonprofit cultural institution disposed of a historically significant but space- and cost-burdened collection while turning the sale itself into a nationally publicized cultural event. Demonstrates how tailored storytelling to niche audiences (art collectors, historians, veterans, ethnic communities) combined with wide wire and magazine placement can exceed sales projections and generate far-reaching publicity for a short-term, one-time project.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Meg Lamme

Notes

Date Acquired: 3/8/21

Publication Details

Publication Type

Newsletter

Editor

Denny Griswold

Publisher

PR News

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Location

* Untyped Location

22

Web Links and URLs

PDF

General Notes

Note

From a collection of memorabilia saved by publicist Terry Mayer, who had a close relationship with Denny Griswold.

Created By

[email protected]

Create Date

April 5, 2021

Updated By

[email protected]

Update Date

August 24, 2026