Case Study 1592

Publication

-

Museum of Public Relations

Name/Title

Case Study 1592

Description

How the Federal Home Loan Mortgage Corporation ("Freddie Mac") used investor-relations and financial-advertising firms to run a series of luncheon meetings across eleven U.S. cities, introducing institutional investors to its Participation Certificates and Guaranteed Mortgage Certificates in order to build a stronger secondary market for them.

Context

Documents a late-1970s effort by a federally chartered mortgage entity to expand investor demand for mortgage-backed securities beyond thrift institutions, at a time when housing credit availability was a pressing national concern. Helps show how investor outreach, media relations, and post-event survey measurement from private-sector financial PR can be adapted successfully by a government-created institution to achieve concrete investment and goodwill outcomes.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Meg Lamme

Notes

Date Acquired: 3/8/21

Publication Details

Publication Type

Newsletter

Editor

Denny Griswold

Publisher

PR News

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Location

* Untyped Location

22

Web Links and URLs

PDF

General Notes

Note

Piece missing. From a collection of memorabilia saved by publicist Terry Mayer, who had a close relationship with Denny Griswold.

Created By

[email protected]

Create Date

April 5, 2021

Updated By

[email protected]

Update Date

August 24, 2026