Case Study 1600: A Public Relations Program Which is Developing Better Understanding of the America Economic System
Name/Title
Case Study 1600: A Public Relations Program Which is Developing Better Understanding of the America Economic SystemDescription
The Advertising Council's multi-year national campaign to improve public understanding of the American Economic System (AES), featuring a Peanuts-illustrated booklet, mass-media ad donations, and coordinated outreach through schools, businesses, and civic organizations.Context
A major mid-1970s effort, backed by the U.S. Departments of Commerce and Labor, to counter public economic illiteracy and skepticism toward capitalism during a period of inflation and economic uncertainty. Selected by the publication itself as an exemplar of "constructive PR," illustrating how large-scale coalition-based public service campaigns can achieve massive reach and measurably shift public understanding through pre- and post-campaign research.Category
Public Relations