Case Study 1606: An Information Program to Help Customers Save Money and Minimize Their Complaints

Publication

-

Museum of Public Relations

Name/Title

Case Study 1606: An Information Program to Help Customers Save Money and Minimize Their Complaints

Description

A five-month proactive communications campaign by Dallas Power & Light Co. (DP&L) using media coverage, print ads, radio and TV spots, and bill stuffers to forewarn customers about anticipated summer 1977 rate hikes and educate them on energy-saving measures.

Context

Captures a utility's response to a predicted extreme-heat summer following the 1970s energy crisis, when soaring bills threatened to trigger a costly wave of customer complaints. Proactive, multi-channel forewarning paired with practical cost-saving advice can measurably reduce customer complaints even amid record-high prices, as shown by DP&L's documented year-over-year complaint reduction.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Meg Lamme

Notes

Date Acquired: 3/8/21

Publication Details

Publication Type

Newsletter

Editor

Denny Griswold

Publisher

PR News

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Location

* Untyped Location

22

Web Links and URLs

PDF

General Notes

Note

Piece missing. From a collection of memorabilia saved by publicist Terry Mayer, who had a close relationship with Denny Griswold.

Created By

[email protected]

Create Date

April 5, 2021

Updated By

[email protected]

Update Date

August 24, 2026