Case Study 1623: An Economic Education Campaign Which Has Produced Demostrable Results
Name/Title
Case Study 1623: An Economic Education Campaign Which Has Produced Demostrable ResultsDescription
Examines "Project Confidence," a multi-year employee and community economic-education campaign developed by Adolph Coors Co. to build understanding of free enterprise principles through surveys, contests, mailings, and ongoing communications, while measurably improving employee economic literacy.Context
Illustrates how a major regional employer responded to late-1970s concerns about public and employee misunderstanding of business economics amid inflation and anti-corporate sentiment. Demonstrates how surveyed, measurable objectives combined with sustained multi-channel communication can produce demonstrable attitude and knowledge shifts rather than one-off messaging.Category
Public Relations