Case Study 1665: How a Low-Cost Effort Performs a Valuable Public Service and Earns Goodwill for an industry
Name/Title
Case Study 1665: How a Low-Cost Effort Performs a Valuable Public Service and Earns Goodwill for an industryDescription
Details "Home Safe Home," a child-safety prevention folder created and distributed by the Soap and Detergent Association (SDA) to educate parents and caregivers on preventing household accidents involving one-to-six-year-olds.Context
Captures a late-1970s industry public relations effort to proactively address childhood safety concerns tied to consumer cleaning products. Demonstrates how a low-cost, well-targeted public service campaign can simultaneously fulfill genuine community benefit and build industry goodwill through strategic mass distribution and multi-audience outreach.Category
Public Relations