Casebook in Publicity & Public Relations

Book

-

Museum of Public Relations

Name/Title

Casebook in Publicity & Public Relations

Description

Draws on examples of Procter & Gamble, Standard Oil, Ford Motor Company, the Pennsylvania Railroad, and practitioners such as Ivy Lee, Edward Bernays, Earl Newsom, Carl Byoir, and David Finn. Includes topics on public opinion, cognitive dissonance, opinion leadership, and the diffusion process from the social sciences.

Context

A case-study textbook covering real-world PR situations and campaigns.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Raymond Simon

Publisher

Grid, INC.

Place Published

City

Columbus

State/Province

Ohio

Country

United States

Continent

North America

Date Published

1972

Notes

Pages: 274

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

July 22, 2026