Why business* has trouble with the media, and vice versa
Name/Title
Why business* has trouble with the media, and vice versaSecondary Title
*including public relationsDescription
Commentary by David Finn regarding the complex relationship between business, media and public relations in 1978.Context
David Finn was a public relations executive, photographer and co-founder of Ruder Finn, a global public relations. In this article, Finn discusses the benefits public relations can provide to companies, such as editorial features on products and corporate activities in order to develop an effective advertising campaign.Collection
David FinnCategory
Public Relations, Business