Chief Culture Officer: How to Create a Living, Breathing Corporation
Name/Title
Chief Culture Officer: How to Create a Living, Breathing CorporationDescription
McCracken, an anthropologist who trains some of the world's biggest companies and consulting firms, shows how employing a CCO can allow corporations to predict future cultural trends, keep a finger on the pulse of contemporary ones and develop a systematic understanding of the deep waves of global culture.Context
Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. In an age when so much business is sprouting from the newest cultural trends, these ill-equipped companies stand to lose billions.Category
Business