Communication Planning: An Integrated Approach
Name/Title
Communication Planning: An Integrated ApproachDescription
Ferguson divides the book into four parts: 1) Establishing strategic planning cultures. 2) Writing different types of communication planning. 3) Theoretical foundations of communication planning. 4) Strategic approach to planning for issues management.Context
The nature of the communicator's job ranges from preparing speeches, press releases, to planning, consulting with stakeholders, and advising C-suite members.Category
Public Relations