Corporate Communication: Strategic Adaptation for Global Practice

Book

-

Museum of Public Relations

Name/Title

Corporate Communication: Strategic Adaptation for Global Practice

Description

A framework for the communication challenges facing CCOs amid a rapidly changing global economy.

Context

Goodman directs the MA program in Corporate Communication at Baruch College/CUNY and founded CCI Corporate Communication International.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Michael Goodman

Editor

Peter B. Hirsch

Publisher

Peter Lang

Date Published

2010

ISBN

978-1-4331-1925-5

Notes

Pages: 238

Location

* Untyped Location

bookshelf Millburn

General Notes

Note

Softcover

Created By

[email protected]

Create Date

December 4, 2019

Updated By

[email protected]

Update Date

July 30, 2026