Corporate Cultures
Name/Title
Corporate CulturesEntry/Object ID
2026.2.8Secondary Title
The Rites and Rituals of Corporate LifeDescription
Argues that strong corporate cultures shaped by shared values, heroes, rites, rituals, and communication are essential to business success, not just rational management.Context
Terrence E. Deal was a professor at Harvard University Graduate School of Education and Allan A. Kennedy was a principal at McKinsey & Company, a business consulting firm. This book introduces concepts such as “strong cultures,” “corporate tribes,” and the role of cultural “heroes” and ceremonies, like awards and meetings, in shaping an organization’s identity and performance, offering managers a framework to diagnose and influence company culture.Category
Business