Name/Title
Corporate Image War: Forefront of Corporate Communication (Japanese)Description
Details how public perception, media alignment, and defensive crisis planning act as critical competitive weapons; arguing that modern business is no longer fought solely through product features, but in an active, zero-sum "semiotic warfare" to capture the public mindContext
Introduces Western-style, high-stakes corporate communication tactics to the Japanese business ecosystem.Location
* Untyped Location
bookshelf MillburnCreate Date
December 4, 2019Update Date
August 11, 2026