Name/Title
Courtier To The CrowdSecondary Title
The Story of Ivy Lee and the Development of Public RelationsDescription
The book shows how Lee dismantled corporate secrecy by opening up massive businesses to the public and press, documents how Lee convinced industrial giants to become socially conscious, building the foundation for modern corporate social responsibility, and serves as a vital historical bridge, recording how early PR techniques were applied during key events like the rise of 20th-century capitalism and major philanthropic campaigns.Context
The full-length biography of the public relations pioneer Ivy Ledbetter Lee.Book Details
Author
Ray Eldon HiebertEdition
Edition 1Publisher
Iowa State University PressDate Published
1966Create Date
June 25, 2026Update Date
June 30, 2026
