Name/Title
Creating the Corporate SoulSecondary Title
The Rise of Public Relations and Corporate Imagery In American Big BusinessDescription
An overview of large corporations in the twentieth century and the variety of initiatives as one major company after another discovered the need for a more favorable and distinct corporate image.Context
Roland Marchand is an acclaimed American culture historian who specialized in advertising and public relations. Marchand examines the history of big business in the twentieth century and their corporate quest for social and moral legitimacy among the public. The book goes on to discuss how large corporations of the twentieth century sought to shape their corporate image and the growing prominence of public relations during World War II.Acquisition
Source (if not Accessioned)
Dick MartinBook Details
Author
Roland MarchandPublisher
University of CaliforniaPlace Published
State/Province
CaliforniaCountry
United StatesContinent
North AmericaDate Published
1998Place Printed
Region
Hong KongCountry
ChinaContinent
AsiaISBN
0-520-22688-7Copyright
Copyright Holder
The Regents of the University of CaliforniaCopyright Date
1998Create Date
November 26, 2024Update Date
November 26, 2024