Name/Title
Advertising as a Public Relations ToolSecondary Title
A Distinction Without a DifferenceDescription
An entry written by Elias "Buck" Buchwald, President of Burson-Marsteller, in the Journal of Advertising in 1975.Context
Elias "Buck" Buchwald writes about the use of advertising as a tool and differences between an advertising problem and a public relations program.Collection
Elias "Buck" BuchwaldPublication Details
Publisher
Journal of AdvertisingDate Published
1975Created By
jade@prmuseum.orgCreate Date
December 19, 2024Updated By
jade@prmuseum.orgUpdate Date
December 19, 2024
