Dartnell's Public Relations Handbook (4th Edition)

Name/Title

Dartnell's Public Relations Handbook (4th Edition)

Description

The book offers a solid, practitioner-driven approach to PR fundamentals, with most chapters blending practical tips and general philosophy, often including a checklist, timeline, or recommended reading list.

Context

Chapters contributed largely by principals and advisors of the Dilenschneider Group rather than a broad mix of outside specialists

Category

Public Relations

Book Details

Editor

Robert L. Dilenschneider

Edition

Edition 4

Publisher

The Dartnell Corporation

Date Published

1996

ISBN

0-85013-237-1

Create Date

June 25, 2026

Update Date

June 30, 2026