Lord of Attention
Name/Title
Lord of AttentionSecondary Title
Gerald Stanley Lee & the Crowd Metaphor in Industrializing AmericaDescription
An examination Gerald Stanley Lee's life, career and his advocacy of advertising in 1920s America.Context
Gregory W. Bush is an associate professor of history (primarily American history) and director of the Institute for Public History. This book is centered around the life and professional career of Gerald Stanley Lee, a Congregational minister and writer who had an obsessive interest in crowd psychology. Lee's fascination with social thought contributed to the rise of mass marketing and public relations in the early twentieth century.Category
Advertising