Designs for Persuasive Communication
Name/Title
Designs for Persuasive CommunicationDescription
Presents a framework of six theories of attitude change, organizing persuasion into design categories including cognitive design, stimulus-response design, motivational design, personality design, and social design.Context
Structured so that each "design" represented a distinct psychological mechanism through which a message could shift attitudes, rather than treating persuasion as one unified process.Category
Public Relations