Public Relations: Strategies and Tactics
Name/Title
Public Relations: Strategies and TacticsDescription
An introductory textbook that examines the expanding field of public relations with exceptional insight from public relations scholars and professionals.Context
Dennis L. Wilcox, Philip H. Ault and Warren K. Agee are nationally known in public relations, mass communication and newspaper editing. The authors balance conceptual material with discussions of techniques, applications and detailed case studies to provide comprehensive overview of the field. The first four parts of the textbook focus on the principles, theories and strategies of public relations in a natural teaching sequence.Category
Public Relations