Don't Get Fooled Again
Name/Title
Don't Get Fooled AgainSecondary Title
A Decision Maker's Guide to Market ResearchDescription
You are placed in the middle of 20 real-life case studies, and you decide what to do. A light-hearted book full of heavyweight principles that show the way to reach market research nirvana and avoid market research hell.Context
Executives in business, governmental agencies, and nonprofit organizations often base critical decisions on market research. But they're frequently unaware of how to evaluate the validity and accuracy of research findings.Category
Public Relations