The Customer Image Concept
Name/Title
The Customer Image ConceptSecondary Title
A Special Report To Exchange ManagementDescription
First of a series on public relations by the Chief of Information Hq, Army and Air Force Exchange Service.Context
The "Customer Image Concept" is a pamphlet published by the U.S. Military and it was based on the idea of an "exchange image" and a study regarding retail stores being voted "overwhelmingly the most important facility".The pamphlet defined exchange image as "the sum total of all of our efforts at every level organization."Category
Public Relations, Military