The Hidden Persuaders

Book

-

Museum of Public Relations

Name/Title

The Hidden Persuaders

Description

A close look into the advertising industry and the successes and failures of persuasion.

Context

Vance Packard was a journalist and social critic of consumerism. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Vance Packard

Publisher

Pocket Books, Inc.

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1957

Notes

Pages: 242

Created By

admin@catalogit.app

Create Date

October 7, 2022

Updated By

jade@prmuseum.org

Update Date

June 24, 2025