Publicity in Action
Name/Title
Publicity in ActionDescription
Defining what publicity is, how it is done, how it works and who does it.Context
Herbert Baus was a public relations executive and author. In this book, Baus provides tools and techniques to deliver a message to selected publics at the time of publication. Baus believes that writing a book about public relations and publicity helps competition and that competition should be welcomed, not feared. Baus stated that publicity had become a vital part of a complex modern world and one of the problems in society is telling our story in a world with a population that doubles every few generations.Category
Public Relations