This is PR
Name/Title
This is PRSecondary Title
The Realities of Public RelationsDescription
An educational, textbook approach to the origins and fundamentals of public relationsContext
"This is PR" 4th edition includes new items that presented the realities of public relations at the time of publication. The textbook highlights that professionals and students frequently fail to see public relations as a field for serious scholarship and this text represents an effort to improve that oversight and the need for public relations scholars.Category
Public Relations