Publicity Media and Methods
Name/Title
Publicity Media and MethodsSecondary Title
Their Role In Modern Public RelationsDescription
An attempt to carve out the communications segment of the PR spectrum and address itself to the job of explaining how you plan and produce effective promotion-publicity materials within the context of public-opinion research.Context
Clarence Schoenfeld was a newspaper and magazine editor. In this book, Schoenfeld tries to introduce the literature of public relations to new terms and codes calculated to have value both as learning devices and craftsmanship. The book serves a tentative outline of publicity media and techniques, subject to revision by the better brains it is designed to stimulate.Category
Public Relations