The Father of Spin
Name/Title
The Father of SpinEntry/Object ID
2024.2.3Secondary Title
Edward L. Bernays and the Birth of Public RelationsDescription
A biography detailing the life and work of Edward L. Bernays, the father of public relations.Context
Larry Tye was a reporter at the Boston Globe and is well known for his biographies of notable American figures. This book is the first full-length biography of Edward L. Bernays, legendary public relations practitioner and through Bernays' life, it showcases the evolution of public relations as a profession and offers insight on some of the most interesting historical events of the 20th century.Category
Biography