The Persuasion Industry
Name/Title
The Persuasion IndustryDescription
A reporter's book about the way that the industry works in Britain at the time of publication.Context
"The Persuasion Industry" sets out to explain the men behind the advertisements and P.R. campaigns and the character of the different agencies where they work. Most of the reporting work was done from 1962 to 1964 and the authors acknowledge that by time they go to the press, there may be changes of detail due to the ever-changing landscape of communications.Category
Public Relations