Effective Public Relations
Name/Title
Effective Public RelationsEntry/Object ID
2024.2.11Tags
not duplicate (confirmed)Description
The second edition of Effective Public Relations was revised and rewritten as an effort to make it more readable and weave in the fruits of continued experience and research in the field of public relations.Context
Scott M. Cutlip is known for his widely used textbooks for public relations scholars. In this book, Cutlip discusses the fluidity of public relations as a concept and practice and its contributions to public welfare. Because of the fluidity of public relations, Cutlip makes a point to define what it is so readers can gain clarity of its functions and purpose in our society.Category
Public Relations