Winning the Public

Book

-

Museum of Public Relations

Name/Title

Winning the Public

Description

How to win over the public through public utility effort and how utility companies manage their relationship with the public.

Context

S.M. Kennedy was the Vice President of the Southern California Edison Company, one of the largest public utilities of the nation at the time of publication. This book is a second edition aimed to amplify the public relations profession and the added chapters focuses directly on relationship building management with the public.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

S.M. Kennedy

Publisher

McGraw-Hill Book Company

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1987

Created By

admin@catalogit.app

Create Date

October 7, 2022

Updated By

jade@prmuseum.org

Update Date

April 15, 2025