Financial Public Relations
Name/Title
Financial Public RelationsSecondary Title
Tested Techniques for Communicating with Financial PublicsDescription
The who, what, where, when and why of Financial Public Relations.Context
This book concerns a fast-growing segment of public relations whose tremendous importance is just beginning to gain proper recognition from management. Financial Public Relations defines and documents the principles and practices that publicly-held companies have found most effective in communicating stockholders, professional investors, the financial press and other financial audiences.Category
Public Relations, Finance