Attitude Change and Social Influence
Name/Title
Attitude Change and Social InfluenceDescription
The summary of evidence that research has provided on the general topics of attitude change and social influence in the 1960s after World War II.Context
Arthur R. Cohen was an academic researcher who specialized in social psychology. In this book, Cohen introduces the formal aspects of communication: the effects on attitude change of the organization of the communication and the characteristics of the communicator.Category
Public Relations, Psychology