Effective Public Relations
Name/Title
Effective Public RelationsEntry/Object ID
2025.11.13Description
A textbook that covers theory, principles, history, and practice, and has been updated through multiple editions to include contemporary examples and evolving concepts like integrated marketing communication.Context
Scott M. Cutlip was a pioneer for public relations education and served as a dean at the University of Georgia from1976-1983. The Sixth Edition updates the content from the previous publications to bring in recent development, points the way toward the future and accurately reflect the rigor, precision and growing emphasis on research that mark today's increasingly sophisticated professional leadership. Responding to suggestions of teachers, the Sixth edition defines what public relations is, trace back to the historical evolution of the field, identifying those who practice it and then setting forth the social, legal and organizational contexts in which the practice takes place.Category
Public Relations