Effective Public Relations, 3rd Edition
Name/Title
Effective Public Relations, 3rd EditionDescription
Established a systematic framework for how the profession should be taught and practiced. The book introduced the widely-cited "Seven Cs of Communication" (completeness, conciseness, consideration, concreteness, courtesy, clearness, correctness), a framework that became a reference point across PR and business communication.Context
Shaped how generations of practitioners and students were trained, and it continued to be revised and expanded.Category
Public Relations