Engineering Public Support For Health And Social Welfare Organizations in a Time Of Crisis
Entry/Object ID
1995.01.154
Description
Talk given by Edward Bernays at the 1975 Distinguished Service Award of the National Public Relations Council of Health & Welfare Services, Inc. at a luncheon meeting at the Biltmore Hotel; as found in Bernays' Inbox.
Context
Edward Bernays discusses the underlying principles for practical and effective programming for health and social welfare organizations. Bernays recounts his first attempt to win public support for social services in 1920 because of World War I interrupting a building program of a large New York federation for welfare. Additionally, Bernays lays out an eight-point program for tactics to effectively gain more public support for health and social welfare organizations.