Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance

Publication

-

Museum of Public Relations

Name/Title

"Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance"

Tags

Photocopy

Category

Public Relations

Publication Details

Publication Type

Document

Author

David Michaelson, PhD

Editor

Don W. Stacks, PhD, Donald K. Wright PhD

Edition

From PR Journal Vol. 6 No. 5

Publisher

Public Relations Society of America (PRSA)

Date Published

2012

ISBN

ISSN 1942-4604

Notes

Pages: 25

Location

Box

49

Shelf

Storage Shelf

Room

Exhibit Room

General Notes

Note

Photocopy

Created By

[email protected]

Create Date

March 23, 2021

Updated By

Nicole Hamilton

Update Date

December 8, 2023