Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
Name/Title
Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three CountriesDescription
Addresses how to demonstrate the value of PR, the value of relationships and their effect on reputation, what it means to practice communication strategically, how to measure and evaluate PR program effects, and how the new female majority in the profession affects communication excellence.Context
The Excellence study spanned over a decade, examined 327 organizations, and combined qualitative and quantitative research at an international level, covering corporations, government agencies, nonprofits, and associations.Category
Public Relations