Public Relations for Retailers
Name/Title
Public Relations for RetailersDescription
Designed to be helpful to retailers interested in the important field of public relations and could be most valuable to managements of department stores and specialty shops in the 1940s.Context
Tom Mahoney was an author, public relations executive and journalist and Rita Hession was a public relations executive as well. The book begins with the authors sending requests for material and suggestions to executives of three hundred additional stores and retail organizations throughout the United States. The data they collected confirmed the need for improvement in retail public relations.Category
Public Relations