Profitable Public Relations
Name/Title
Profitable Public RelationsDescription
A book designed to show the profit-conscious businessman how to improve profits through sound, well-organized and dynamic public relations.Context
Arthur Roalman was a public relations practitioner and author. This book was designed to give managers who are not well-versed in public relations a meaningful, intimate knowledge of the industry, to serve as an introduction to those who are interested in the industry and to give broader insights into the potentials of public relations to those who work in specialized or limited areas.Category
Public Relations