Blueprint for Public Relations
Name/Title
Blueprint for Public RelationsDescription
The fundamentals and application of the incentive plan of management, and the history of its use in the Lincoln Electric Company.Context
D.H. Plackard and C. Blackmon were public relations executives based in Dallas, Texas. This book aims to provide details of many successful methods, functions and techniques in public relations programming. The authors highlight pioneers such as T.J. Ross, Arthur W. Page and Ivy Lee as architects of the foundation of public relations.Category
Public Relations