Public Relations Cases
Name/Title
Public Relations CasesDescription
A study of contemporary cases and principles in public relations.Context
Jerry A. Hendrix was a professor of communications at the American University in Washington, DC. Hendrix prepared this book so that readers could be able to decipher a clear set of guiding public relations principles and be used as models of management and practice.This book is divided into two parts: part one serves as an introduction where Hendrix formulates a process model known as ROPE and part two consists of audience-centered applications of the process with accompanying illustrative cases.Category
Public Relations