Mass Media and Mass Man
Name/Title
Mass Media and Mass ManDescription
How mass media creates and shapes not only the values, tastes, attitudes and the art and entertainment experiences of their audiences, but also the patterns of fact and opinion about the world of that audience.Context
Alan Casty was an author, educator, film critic and historian. Casty includes selected material that will provide a survey of the approaches being made and what is said about the media at the time of publication. Casty wants the materials to serve as a practical guide for the reader and viewer of the media and help students develop an understanding of significant points as the roles and influences of the media, their methods and performances and their relationship to political life and private life, to individuals and to the public.Category
Public Relations