Publicity
Name/Title
PublicitySecondary Title
How to Get ItDescription
A guide on all the possible ways to obtain publicity and how to do it without hiring a professional publicist.Context
Richard O'Brien was a professional publicist and was head of his own agency. In this book, O'Brien covers everything from what publicity can do to planning a complete campaign, how to determine outlets, how to write press releases, letters and how to use it successfully. The book explains how one determines the news value of the product, event or person they are trying to publicize.Category
Public Relations